![]() “Their whole core concept of ‘killing a category’ with a magical combination of more choice, lower price was usurped by e-commerce,” she said. Kahn, who is author of the book The Shopping Revolution, mentioned Circuit City and Toys R Us as examples. Category killers were built on the idea of large assortments at good prices, but e-commerce websites typically had larger assortments and better prices.”īy 2017, the year of the so-called retail apocalypse, many category killers were in trouble. “The growth in e-commerce and Amazon hurt the core concept. “There are a few things that predicted the beginning of the end,” Kahn said. Loyal customers once flocked to the oversized stores to roll through seemingly endless aisles of pillowcases, dinner plates, and window coverings.īut that was before the explosive growth of online shopping. ![]() It’s an inauspicious end for a 52-year-old business that became known as a category killer for its domination of the housewares market. Wharton marketing professor Barbara Kahn heard the death knell for Bed Bath & Beyond long before the company announced last month that it was going out of business.Īfter several years of poor performance and skyrocketing debt, the retailer has filed for Chapter 11 bankruptcy and will close its remaining 360 stores and 120 Buy Buy Baby locations. It’s Not You - It’s Your Goals: Knowing When to Quit May 30, 2023.Generating Ideas: A Process for Breakthrough Innovation June 14, 2023.The Meeting Style That Generates Breakthrough Solutions August 7, 2023.Strengthen Your Leadership with the Science of Awe August 21, 2023. ![]() Meet the Authors: Wharton’s Katy Milkman on How to Change May 14, 2021.Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Meet the Authors: Erika James and Lynn Perry Wooten on The Prepared Leader October 3, 2022.How National Politics Are Impacting DEI in the Workplace February 7, 2023. ![]() Diversity at Work: Why Inclusive Storytelling Matters April 4, 2023.Improving Accessibility in the Workplace - and in Space May 16, 2023.How Employers Can Support Women’s Reproductive Rights June 20, 2023.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.Great Question: Witold Henisz on ESG Initiatives November 17, 2021.Making the Business Case for ESG May 3, 2022.How Companies and Capital Can Be Forces for Good June 21, 2022.Investing in Refugee Entrepreneurs in East Africa August 8, 2022.Why Employee-owned Companies Are Better at Building Worker Wealth November 11, 2022.Beyond Business: Humanizing ESG December 13, 2021.How Analytics Is Changing Finance November 29, 2022.How Data Analytics Can Help Deliver Social Good December 20, 2022.How Analytics Can Boost Competitiveness in Sports January 31, 2023.
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